This software will be very useful for companies who have agents working from home. They can directly monitor their activities from office. It can monitor workers who, conveniently, do most of their work on computers. It can also measure their efforts and direct work to those who do it best.
The first company to use this software LiveOps, which is a rapidly growing company in Santa Clara, California, that operates virtual call centers, agents working from home across the country has also found that software can perform other management tasks. How it uses that software points to the direction in which technology is taking the workplace.
The virtual call center is not new. A number of companies, like Guru, oDesk and Elance, allows freelance workers to take on specific tasks at home. So that companies don’t have to run call centers or hire additional employees. TopCoder and RentACoder have done it specifically for computer programmers. They organize competitions for coders and pay handsome amount for winners. A start-up, Serebra Connect, hires college students in developing economies to do work.
Maynard Webb, the chief executive of LiveOps, says he thinks that the company’s software gives clients like Kodak, Colonial Penn and TristarProductions, a direct marketing company, an advantage. The software moves a company beyond simple cost-cutting. Mr. Webb says greater efficiencies can be found because the company’s software measures the results from each agent according to criteria determined by the client.
If a client wants agents to persuade callers to buy additional products, the software tracks that and then directs calls to the agents who do it best. Those agents prosper,
Software becomes a passive-aggressive manager.
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